The following post is a summary of How To Get Media Coverage For Your Startup: A Complete Guide, a guestpost I wrote for Dharmesh Shah on Onstartups.
The below tips have helped us to get Buffer written up, well over 40 times on Mashable, TechCrunch, GigaOm and co. in the last 9 months. I hope they will be of use for you also:
1.) Build an active blog for your startup
One thing I’ve found is, if you start publishing regularly on your own startup blog, two things will happen:
2.) Get to know tech writers on Twitter and Facebook
“Mashable doesn’t cover you a writer does!”
This is one of the most valuable lessons I have learnt in over 40 stories that Mashable, TechCrunch and co. have written about Buffer. Get to know writers and get to know them properly.
Become genuinely interested and understand what they like.
3.) Avoid the Alexia’s and Sarah Lacy’s
These people are seriously busy. Instead, look out for the newcomers amongst tech reporters – those, that don’t get 1000 emails every day.
4.) Craft an amazing email pitch
Only now would I suggest you get onto the email pitch, do steps 1-3 before that. It will increase your chances of getting features by many multiples.
In the complete guide to getting press for your startup, I have dissected all components of how I write emails to reporters.
5.) Your story is on a super awesome tech blog – what now?
It’s easy to stop when your post finally gets published, when really this is the time when you can make yourself stand out from all the other startups getting press.
Here are 7 steps to follow:
6.) 4 Different stories you can pitch to writers tomorrow
One thing I have learnt, is that it is easy to wait for when the story you have is “big enough”. The thing is, in many cases, it already is.
To help you get more ideas for what you can get coverage about, here are 4 different types of stories a press writer my want to write about:
7.) Make Getting Press a Habit, Not a one-off event
All the above things, have hopefully set you up to get not one, but lots of stories written up about your startup.
Try to get into a cycle, where you release one new story every 2-4 weeks, showing progress in some form as shown in 6.
Ok, I hope you’re all set. Go get those stories written up now, I’m confident you will be well equipped. To read a much more detailed version of this, head to Dharmesh’s blog and learn more about getting press coverage.
Got some more questions? Just email me firstname.lastname@example.org or Tweet me @leowid.