Everyone in your startup is a marketer

In the early days at Buffer, we would have very clear roles as a team. Joel would code, build new features and improve the product. I would write, get press and do guest blogging to drive signups. For a start, this worked very well. As we moved on, it felt as something was missing. The … Read more

The first people using your product are an amazing breed

Skip to navigation Have you ever experienced the “fear of shipping”? It’s when you are about to launch a new product or experience and your lizard brain kicks in. It starts telling you things such as “it’s not yet good enough” or “everyone will laugh at me for this”. So you go back and work … Read more