Ego

The other day,  I was at the gym with my co-founder Joel and we started a short discussion about other products as part of Buffer’s product offering we might enjoy building one day. We went through various problems we’d enjoy solving, like online payments, social media monitoring and so forth. At one point, we got into … Read more

Personal Transparency

My co-founder Joel and I recently received $1m in cash each, through Buffer’s latest funding round. It triggered a fascinating discussion between us about why and if we should share this with the world and be transparent about it. $1m is pocket change in Silicon Valley terms, but for me, this is more money than … Read more

Growth

For the last 2 to 3 years, about every day, I would wake up, open my laptop and type the letter “g” into the Google Chrome bar and hit enter. Chrome would auto-complete it to “growth.bufferapp.com”. It was like a daily ritual to check on Buffer’s growth numbers from a number of different angles. Revenue, … Read more

Living with one bag

About 2-3 years ago, I decided I wanted to start to declutter my life gradually. I went from one backpack and a carry-on bag to just one backpack. I count the following things as my belongings at this point: 6 t-shirts 2 sweaters, 2 hoodies 1 coat 2 pairs of dress-pant sweat-pants 6 pairs of … Read more

17 Great Insights From @Dharmesh On Startups « Leo starts up

Thanks to a heads up from Joel, I saw a fantastic talk from Dharmesh Shah, Co-Founder and CTO of Hubspot. You most likely know him from the great blog he is running OnStartups. I thought of watching the video and extracting the 17 best quotes I’ve found. If you are a Buffer user you can … Read more

Days When You Suck « Leo starts up

Do you know them? The days in the lifetime of your startup where you just suck at what you are doing? Today is one of those days for me. I am in the 4 month of building a startup (Buffer). The ups and downs we have seen so far were numerous and to put it … Read more

Why we should stop thinking « Leo starts up

Recently, I’ve started to offer more free time for Skype calls so I can help and work with more people in the startup world. It’s been an absolutely terrific experience. From only a few calls, the key takeaway, that most people seem to struggle with is to stop more thoughts enter their minds and to … Read more

What are the 3 things you focus on in life? « Leo starts up

There are tons of different topics I’d like to put into blogposts every week. To make more of them come alive, we’ve started to publish weekly videos, discussing these topics in very short form of around 5 minute videos. Here is the first one title “What are the 3 things you focus on in life”, … Read more

Leo starts up

Recently I finished a book that inspired me and I believe has directly influenced some of my opinion on a few projects going forward with Buffer. The book is titled “The Monk and the Riddle”.  It’s a brilliant book that I felt bridges the gap between 2 very different worlds I’ve recently ventured into: Startups … Read more

A mistake I often make: Confusing passion with drive

Recently I finished a book that inspired me and I believe has directly influenced some of my opinion on a few projects going forward with Buffer. The book is titled “The Monk and the Riddle”.  It’s a brilliant book that I felt bridges the gap between 2 very different worlds I’ve recently ventured into: Startups … Read more

Your default state of mind is happy « Leo starts up

For a long time, I’ve always wanted to learn to mediate and start improving my inner sense of calm. Multiple times in the past few months I’ve tried to follow some very straight forward guides from various Buddhist books I’ve been reading. They all mention to just sit down for 5-10 minutes, close your eyes, … Read more

What could go wrong?

That is the line, that we have had built into our heads since the very start. “What could go wrong?”, is what our ancestors asked themselves every day. When they went into the woods to gather berries or find the next animal to kill, that was the one premise they went out with. That is … Read more

How can you reinvent yourself?

Let’s say you’ve grown up in a small town like me. Or a big town. It doesn’t quite matter so much. You went to school there, you made lots of friends there. You even found your first love there. Then you went on going to College there. You enjoyed some more time with your friends … Read more

The power of reading books more slowly

Every evening, before I go to bed, I tend to read 2-3, sometimes 4 pages of a book that I’m in the middle of. It didn’t used to be like that, I would take time out of my day and spend a longer time reading a book, trying to soak as much in as I … Read more

Growing like bamboo

The way bamboo grows is one of the most bizarre, fascinating and untypical occurrences for plants and for nature in general, I’ve learned. At first, for 5 years, after you have sown the seed you see nothing, other than a tiny shoot, poking its head up from the ground. All the actual growth is happening … Read more

The people you spend time with

Recently I sat down with a new friend I met for dinner. We talked about what it takes to achieve the goals you want to achieve in life. My friend is already a very accomplished marketing professional. And yet, there was lots more she wanted to do. One conclusion I kept coming back to in … Read more

Why you should market your startup earlier than you think

Last week I had the chance to meet lots of different super smart entrepreneurs here in Vienna. There was one great discussion I had with a startup that I particularly admired. They have built a product so beautiful and seamless I was blown away. In fact, I have used other similar products out there too, … Read more

Everyone in your startup is a marketer

In the early days at Buffer, we would have very clear roles as a team. Joel would code, build new features and improve the product. I would write, get press and do guest blogging to drive signups. For a start, this worked very well. As we moved on, it felt as something was missing. The … Read more